Every review published on Marketer’s Choice follows a consistent process designed to give you an accurate, candid picture of each platform before you spend a cent.
MarketersChoice.com is founded by Rob Bell — former President & CEO of 1ShoppingCart.com, one of the internet’s first all-in-one ecommerce and email marketing platforms, grown from 250 to 25,000+ paid subscribers — processing over $500 million in ecommerce transactions and sending 150 million emails per month at peak. That background — building the software, running the platform, serving 25,000+ businesses — gives every review on this site a perspective that most review sites simply cannot offer. We don’t just read the feature list. We understand how these platforms are built and what growing business owners actually need from their marketing stack.
Step 1 — We Evaluate From a Builder’s Perspective
Before any technical evaluation we assess each platform from the perspective of someone who built this type of software from scratch. That means we understand deliverability infrastructure, automation logic, checkout flow design, affiliate tracking systems, and CRM architecture — not just the surface-level features visible in a demo. This lens gives our reviews a depth that a journalist or blogger reviewing software they’ve never built cannot replicate.
Step 2 — We Evaluate Against Five Core Criteria
Every platform is assessed against the same five criteria:
Ease of Use — How quickly can a new user get up and running? Is the interface intuitive for a non-technical business owner?
Features — Does the platform deliver on its core promises? How does the feature set compare to competitors at the same price point?
Pricing and Value — Is the pricing fair and transparent? What do you get at each tier? Are there hidden costs or renewal price jumps?
Customer Support — How responsive is the support team? Are there adequate help resources available when things go wrong?
Performance and Reliability — Does the software perform reliably at scale? For email platforms — do emails actually reach the inbox?
Step 3 — We Research Real User Experiences
We supplement our assessments with research into real user reviews on platforms like G2, Trustpilot, and Capterra. This helps identify common complaints or consistent praise points that may not surface in short-term evaluation — particularly around support quality, billing practices, and long-term reliability.
Step 4 — We Compare Against Alternatives
No platform exists in isolation. Every review includes an assessment of how it compares against its closest competitors so you can understand the trade-offs and make the right choice for your specific situation. Our comparison posts go deeper — full head-to-head breakdowns with a clear winner every time.
Step 5 — We Update Our Reviews Regularly
Marketing platforms change constantly — pricing changes, features are added or removed, and new competitors emerge. We revisit and update our reviews regularly to make sure the information you’re reading reflects the current state of each platform.
Our Editorial Independence
Marketer’s Choice earns affiliate commissions when readers purchase platforms through our links. This commission never influences our reviews or recommendations. We assess platforms based solely on their merits — not their commission rates.
If a platform we review changes for the worse after our initial review we update our assessment accordingly — even if it means recommending against a platform we previously endorsed.
Platforms we don’t believe in don’t appear on this site regardless of commission rates. Zero paid placements. Zero sponsored reviews. Just candid, independent assessments from someone who has spent decades building and evaluating marketing technology.
For full details on how we handle affiliate relationships see our Affiliate Disclosure.
Want to see our review process in action? Browse our latest reviews including our AWeber review, our Semrush review, and our Shopify review.
Have a question about our review process or want to suggest a platform for us to review? Contact us and we’ll add it to our list.